The superyacht brokerage market maintained strong momentum in July 2026, with both transaction volume and total sales value significantly ahead of the same period last year.
According to BOATPro data, 52 yachts were sold during July for a combined reported value of €762.4 million.
That represents an 89.3% increase in sales value compared with July 2025, when 32 yachts changed hands for a combined €291.1 million.
The longer-term comparison is equally notable. In July 2024, just 23 yacht sales generated €129.2 million.
Unlike June, when the €1.03 billion monthly figure was heavily influenced by the €325 million asking price of the 100-metre Feadship Moonrise, July’s results were distributed across a broader number of transactions.
From a market analysis perspective, this makes the July figures particularly relevant.
July 2026 at a Glance
Yachts sold: 52
Total sales value: €762.4 million
Average sales value: €14.7 million
New listings: 40
Total new listing value: €506.4 million
Average new listing value: €12.7 million
Price reductions: 62
Total value removed through price reductions: €57.35 million
The figures point to a market that remains active through the summer period.
July recorded more transactions than June’s 47 reported sales, although the overall value was lower than June’s €1.033 billion total.
The difference is important.
June’s results were disproportionately influenced by one exceptional transaction. July presents a broader picture of activity across the brokerage market.
Amels Neninka Leads July Sales
The largest publicly priced transaction of the month was the sale of the 67.6-metre Amels motor yacht Neninka.
The yacht was sold after being offered with an asking price of €85 million.
Damen Yachting had a particularly strong month, with three of its yachts among July’s headline transactions.
Alongside Neninka, a new-build Amels 80 was sold, while the second unit in Damen Yachting’s Xplorer 60 series also secured a buyer.
Prices for both new-build transactions remain private.
Together, the three transactions represent a notable concentration of activity around the Dutch shipyard group.
Other Significant Sales
Several other substantial yachts changed hands during July.
The 60-metre Lürssen motor yacht Caipirinha was sold after being offered at €39.9 million.
Feadship’s 60-metre Lady Beatrice also changed ownership after entering the market with an asking price of $28 million.
Completing the group of notable transactions was the 49.9-metre Tankoa Vertige, which had been offered at €24.5 million.
These transactions reinforce the broader picture emerging from July: significant capital continues to move across the upper end of the brokerage market, but activity is not limited to a single exceptional sale.
New Listings: Sanlorenzo Lemon Tree Enters at €62 Million
A total of 40 yachts measuring 24 metres and above entered the brokerage market during July.
Together, they represented €506.4 million in new asking value.
The largest new listing was the 61.5-metre Sanlorenzo Lemon Tree, offered for sale through Burgess at €62 million.
Delivered in 2021, Lemon Tree was the first unit from Sanlorenzo’s 62Steel series.
Other notable yachts entering the market included the 59.5-metre CRN motor yacht Eleni 60, offered at €37.9 million through IYC.
The 44.5-metre Sanlorenzo Alloy44 Phoenician also entered the market, with an asking price of €27 million.
For buyers, new inventory of this quality expands the number of opportunities available at the upper end of the market.
However, greater choice also makes comparative analysis increasingly important.
A yacht’s asking price alone provides only part of the picture. Age, specification, technical condition, maintenance history, refit requirements, ownership structure and comparable transactions must all be considered before determining whether an opportunity represents fair market value.
62 Price Reductions Remove €57.35 Million From the Market
While July’s sales figures indicate strong demand, pricing pressure remains clearly visible.
BOATPro recorded 62 price adjustments during the month, removing a combined €57.35 million from yacht asking prices.
The largest individual reduction was applied to the 90-metre Oceanco Luna.
Her asking price was reduced by €10 million to €208 million. Despite the adjustment, she remained one of the most expensive yachts publicly available for sale.
The volume of price reductions provides an important counterpoint to the strong headline sales numbers.
An active market does not mean every yacht will sell at any price.
Buyers continue to discriminate between correctly positioned yachts and assets whose asking prices do not reflect current market conditions.
For owners considering a sale, this underlines the importance of establishing the correct market position from the beginning.
A significant price correction after months on the market can affect more than the final transaction value. It can also change how buyers perceive the asset and the seller’s willingness to negotiate.
What July Tells Us About the Superyacht Market
July arguably provides a clearer indication of the underlying market than June.
June generated €1.03 billion in reported sales, but almost one-third of that value was associated with the €325 million asking price of Moonrise.
July produced €762.4 million from 52 transactions without a single publicly priced sale of comparable magnitude.
More importantly, both transaction volume and total value were materially higher than in July 2025.
This suggests that activity is not limited exclusively to a handful of trophy assets.
At the same time, 62 price reductions demonstrate that liquidity remains selective.
The distinction matters for both buyers and sellers.
A healthy brokerage market creates opportunities, but it does not remove the need for disciplined valuation, technical assessment and negotiation.
The Independent Advisor’s View
Headline market statistics are useful, but they should never determine an acquisition or sale decision on their own.
For a buyer, a rising market can create pressure to act quickly.
For a seller, strong monthly sales figures can create expectations that the market will support an ambitious asking price.
Neither assumption should replace analysis.
Every yacht occupies its own position within the market.
Comparable transactions, build quality, shipyard pedigree, age, technical history, specification, condition, ownership costs, upcoming capital expenditure and negotiating circumstances all influence real value.
The 62 price reductions recorded in July are a reminder that even during an active market, incorrect pricing eventually meets resistance.
At The Yacht Mastery, our role is not to encourage a transaction.
It is to determine whether the transaction makes sense for the client.
As independent yacht advisors, we analyse the market without broker commissions, seller incentives or pressure to complete a deal.
Sometimes the correct advice is to buy.
Sometimes it is to negotiate.
Sometimes it is to wait.
And sometimes, the most valuable recommendation is simply to walk away.
Considering a Yacht Acquisition or Sale?
The Yacht Mastery provides independent strategic advice to clients navigating yacht acquisitions, ownership decisions and exits.
We evaluate publicly listed and discreet off-market opportunities, analyse market positioning, coordinate due diligence and help clients assess the financial and strategic implications of each decision.
Our objective is straightforward: protect the client’s interests before, during and after the transaction.
Contact The Yacht Mastery to discuss your requirements in confidence.
Source data: BOATPro, published 10 August 2026. All figures, asking prices and transaction information reflect data available at the time of publication and may not include additional transactions reported after the close of the monthly reporting period.