August 2026: Sales Value Nearly Doubles Year on Year
The superyacht brokerage market delivered one of its strongest August performances in recent memory, with total sales value reaching €823.4 million across 40 transactions on vessels 24 metres and above. That compares to €414 million generated across 35 sales in August 2025, representing a near doubling of value year on year. The result positions 2026 among the strongest years the sector has recorded since the post-COVID demand surge.
The headline figure requires context. Two transactions of exceptional scale account for more than half of the month’s total sales value: the Lürssen newbuild Project Elusive, understood to have been concluded earlier in the year and formally announced in August, and the 60-metre Amels motor yacht Vogue. Neither price has been disclosed. If we set these two aside, the remaining 38 transactions paint a picture that is active but more measured.
The average sale value for August was €20.6 million, against €11.8 million in the same month last year. That shift reflects the composition of the month’s deals as much as any broad pricing movement across the fleet.
August 2026 at a Glance
| Metric | August 2026 |
|---|---|
| Total sales (24m+) | 40 |
| Total sales value | €823.4 million |
| Average sale price | €20.6 million |
| New listings | 49 |
| New listings value | €785.0 million |
| Average new listing price | €16.0 million |
| Price reductions | 58 |
| Total price drop value | €43.1 million |
Headline Transactions: Lürssen and Amels Lead the Month
Project Elusive, the Lürssen newbuild with a reported delivery date of 2030, represents the kind of transaction that rarely surfaces in monthly brokerage data. At 123 metres, the vessel sits at the uppermost end of the private yacht market, and while the transaction price has not been disclosed, its contribution to the month’s aggregate value is significant.
The 60-metre Amels Vogue, featuring interiors by Laura Sessa, also sold during August. Amels remains one of the most trusted platforms at this length, and a vessel completed to a notable interior specification at the 60-metre mark attracts serious attention. Again, the transaction price was not made public.
Further Notable Sales
For the transactions where prices were disclosed, the 64.5-metre Benetti Seanna was the largest, selling at its asking price of €44 million, and the 40.8-metre Benetti Confessa sold at its asking price of €26.1 million.
Custom Line was the most active shipyard by number of transactions in August, accounting for four sales. The 42.6-metre Cenava was the most valuable of the four, at its asking price of €22.9 million. The 37-metre Tito El Patron sold at $14.9 million, while the 33-metre 4Leon closed at €10.4 million.
New Listings: The Autumn Season Pipeline Opens
With the boat show season approaching, 49 yachts above 24 metres joined the brokerage market in August, carrying a combined asking value of €785 million at an average of €16 million per vessel. That is a material step up from July, when 40 new listings carried a combined value of €506.4 million at an average of €12.7 million.
The largest and most expensive new arrival was the 95.2-metre Lürssen Whisper, listed at €149 million. A Lürssen of this length entering the market is an uncommon event.
The 63.7-metre Royal Hakvoort Scout followed at €95 million. Royal Hakvoort builds to a specification that tends to satisfy the most technically demanding buyers, and a 63-metre from this yard at this price will attract considered attention from the right profiles.
The 73.5-metre Nobiskrug Lady Vera entered the market at €85 million. Nobiskrug produces vessels at the intersection of technical ambition and strong exterior design, and Lady Vera fits that profile.
The concentration of significant new inventory entering the market in August is consistent with a rhythm that sellers and their brokers understand: reaching the market before or during the autumn shows maximises visibility at the point when qualified buyers are most actively engaged.
Price Reductions: Volume Remains Elevated
August recorded 58 price reductions across the brokerage fleet, removing a combined €43.1 million from total asking values. That is slightly below July’s 62 reductions, which had accounted for €57.4 million in aggregate cuts, but the sustained volume across both months indicates that a meaningful segment of the market continues to sit above what buyers are prepared to pay.
The largest single reduction in August fell on the classic 45.2-metre Dunston motor yacht Daddy Shane, which dropped €3 million to a revised asking price of €12 million.
The pattern observed here is consistent with what the data has shown through much of 2026: vessels that are correctly priced relative to recent comparable transactions and presented in strong mechanical condition are moving. Those that are not are adjusting, often repeatedly, until they reach a price that reflects the market’s actual assessment rather than an owner’s preferred outcome.
Market Context: Reading the August Numbers Carefully
August 2026 will be cited as a standout month, and in terms of aggregate value it genuinely was. But the underlying picture is more nuanced than the headline suggests.
The near doubling of year-on-year value was driven by two undisclosed transactions of exceptional scale. The number of sales, 40 versus 35 in August 2025, shows moderate growth. And the 58 price reductions recorded indicate that supply-side pressure has not eased. Inventory is available; the market’s willingness to pay for it is specific and disciplined.
What the August data does confirm is that the top end of the market remains functional. Transactions above €40 million are completing. Significant newbuild contracts are being concluded. And the pipeline of new listings entering ahead of the autumn shows suggests that motivated sellers are positioning themselves to capture buyer attention at the most active point in the calendar year.
For buyers, the show season represents a concentrated opportunity to survey the available market efficiently. For sellers, it is a reminder that visibility alone does not close transactions. The vessels that will sell between now and the end of the year will do so because they are priced honestly, presented properly, and supported by brokers with the right buyer relationships.
Considering a Purchase or Sale?
The Yacht Mastery provides independent brokerage advisory across the full spectrum of the superyacht market. Whether you are evaluating a specific vessel currently available, preparing a yacht for sale ahead of the next season, or seeking guidance on where the current market positions your budget against available inventory, our team works directly with qualified buyers and motivated sellers.
Contact us to discuss your requirements in confidence.
Source data: BOATPro, September 2026. All values as reported at time of publication.